Shape Shifter was a strategic pitch proposing a Coach collaboration with Rosalía. Framing her as the perfect vessel to pull the brand out of its comfort zone and into a more avant-garde, fashion-forward space. The concept centered on Shifting Soles: a line of LED-fabric footwear that adapts its appearance to match the wearer's outfit, with each piece existing as a mintable NFT within the House of Rosalía ecosystem.