Living Proof launched Sili-Clone™ Hairtech with a full brand takeover of The Corner Store, NYC. The design scope covered the full guest journey a silicone bubble-inspired digital invite, a 3D-rendered resin sculpture serving as the event's hero photo moment, and custom branded collateral across the grazing table, bar, and personalization station. Napkins, candy, lollipops, and signage were all concepted and mocked up to carry the product's visual language into every detail of the space.

Nothing in the room was an afterthought.