Marc Jacobs tasked the team with concepting a Pride activation that could function as a full content factory generating assets for future launches and campaign animations beyond the event itself. The work was planned to span two years: Pride 2025, focused on driving retailer excitement and community awareness around MJ Pride and Pride 2026, which proposed an intimate creative direction titled "In My Bedroom" referencing the lens of Nan Goldin and David Armstrong to place talent inside raw, honest NYC bedroom sets alongside the Perfect Marc Jacobs fragrance. Contributions included deck design and layout across both campaign phases, and 3D rendering in support of the visual concepts