Maison Bleue is a conceptual brand identity exploring the intersection of motion, materiality, and minimalist design. Developed as a creative study in September 2024, the project demonstrates a comprehensive approach to brand building—from visual identity and art direction to 3D product visualization and motion storytelling.

At its core, Maison Bleue channels the timeless depth of International Klein Blue into a contemporary lifestyle brand. Every element, from the wordmark to the apparel renders, was crafted to embody a philosophy of intentional simplicity and visual precision.

The project spans brand guidelines, 3D merchandise visualization, and motion-driven digital experiences—showcasing the full spectrum of modern brand expression. Each touchpoint was designed to feel both tactile and ethereal, grounded in craftsmanship yet elevated through motion and dimensionality.

Maison Bleue represents more than a case study; it's a vision of what happens when visual strategy, technical execution, and aesthetic obsession converge