Trippy Soda is a conceptual THC-infused beverage brand designed to disrupt the cannabis wellness market through bold visuals and unapologetic energy. Created as an exploration in psychedelic branding and product design, the project reimagines what a cannabis beverage can look and feel like in a rapidly evolving industry. The brand identity leans into the surreal—vibrant gradients, melting typography, and hypnotic patterns that mirror the altered state the product delivers. Every element, from the can design to the motion graphics, was crafted to blur the line between reality and experience, turning each touchpoint into a visual trip of its own. The project encompasses complete brand development, 3D product visualization, packaging design, and environmental storytelling. From retail fridge mockups to 360° can renders, Trippy Soda demonstrates how to build a cohesive brand universe that feels as immersive as the product itself. This isn't just branding—it's world-building for a product that lives at the intersection of wellness, rebellion, and elevated experience.